The American Customer Satisfaction Index (ACSI) is a business-to-business and business-to-consumer brand that gets millions of media impressions every year. It’s a brand with staying power, and we created its foundation and then some.
The Acuity Project laid the foundation and created the momentum that continues today. Before the ACSI existed as anything more than just a concept, we created framing that led to coverage in the pages of strategically selected publications like Barron’s and attracted the start-up capital that got the Index going.
Later, we launched the Index into the big time by working with editors and reporters at The Wall Street Journal to get to an agreement for quarterly full-page coverage in the paper. Meanwhile, we developed a strategy that also landed coverage in an endless parade of vertical media and consumer-oriented specialized coverage.