We build reputation, raise visibility, and drive results for the people and organizations advancing social good and economic opportunity.

We’re a focused communications practice skilled at making the complex compelling, turning dense material — programs, data, results — into communications that engage and inspire. With senior-level expertise plus exceptional messaging and framing skills, we craft high-value deliverables and lead high-profile media relations. We work with global institutions, nonprofits, foundations, universities, and sustainability-minded businesses.

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What we do

Communications strategy & content

Strategy & planning. Communications strategy, messaging, and the plan to reach the right audiences.
Branding & positioning. Defining how organizations, ideas, and initiatives are understood, and building awareness accordingly.
Content & media relations. Blogs, articles, web copy, social media, and major media coverage — shaping the stories that carry a mission forward.

Donor & impact communications

Annual & impact reports. Turning raw material — program and financial inputs — into a funder-ready report that tells the story behind the numbers.
Donor & investor communications. Progress reports, stewardship materials, and reporting against commitments.
Case-for-support & proposal narratives. The story and evidence that move funders to give and stakeholders to act.

How we work

Engagements built for you.

Projects

Scoped and priced as packages — a brand or messaging engagement, an annual or impact report.

Retainers

Ongoing communications and donor reporting on a standing cadence.

Advisory

Strategy, positioning, and editorial counsel.

About

The Acuity Project is a communications consultancy for global institutions, nonprofits, foundations, universities, and sustainability-minded businesses. Acuity teams have delivered communications and campaigns across all these fields, fueled by creative framing and storytelling.

Our Lead Partner, Keith Decie, has spent twenty years building brand and reputation, shaping narrative, and turning complex work into communications that move audiences, partners, and funders. His current work includes a long-running engagement with the World Bank. Earlier leadership roles included a global coalition of businesses advancing public health, the Brookings Institution, and leading business schools. His experience spans global development, corporate sustainability, and social impact.

We lead every engagement hands-on, and bring in a trusted network of specialists for larger projects. Based in Brooklyn, working worldwide.

Representative work

A global development institution

Turned dense program and financial material into an annual report that brought the results and human stories of a $110 million initiative across more than 70 countries to funders.

A sustainability initiative

Led messaging and media relations that earned coverage ranging from Bloomberg Businessweek to the Stanford Social Innovation Review.

A leading business school

Positioned and promoted a new online MBA program, driving enrollment in a crowded market.

Get in touch

Want to talk about your next report, campaign, or story?

kdecie@theacuityproject.com

Based in Brooklyn, New York