We build reputation, raise visibility, and drive results for the people and organizations advancing social good and economic opportunity.

We’re a focused communications practice skilled at making the complex compelling, turning dense material — programs, data, results — into communications that engage and inspire. With senior-level expertise plus exceptional messaging and framing skills, we craft high-value deliverables and lead high-profile media relations. We work with global institutions, nonprofits, foundations, universities, and sustainability-minded businesses.

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What we do

Communications strategy & content

Strategy & planning. Communications strategy, messaging, and the plan to reach the right audiences.
Branding & positioning. Defining how organizations, ideas, and initiatives are understood, and building awareness accordingly.
Content & media relations. Blogs, articles, web copy, social media, and major media coverage — shaping the stories that carry a mission forward.

Donor & impact communications

Annual & impact reports. Turning raw material — program and financial inputs — into a funder-ready report that tells the story behind the numbers.
Donor & investor communications. Progress reports, stewardship materials, and reporting against commitments.
Case-for-support & proposal narratives. The story and evidence that move funders to give and stakeholders to act.

How we work

Engagements built for you.

Projects

Scoped and priced as packages — a brand or messaging engagement, an annual or impact report.

Retainers

Ongoing communications and donor reporting on a standing cadence.

Advisory

Strategy, positioning, and editorial counsel.

About

We craft framing, stories, and communications products for organizations advancing social good and economic opportunity. Among the key audiences clients hire us to focus on are the business, sustainability, and donor communities, including sovereign donors and foundations. We have a knack for making complex material accessible and resonant.

Our Lead Partner, Keith Decie, brings more than 20 years of experience to this work. He does content creation, messaging, and strategy. He also leads integrated teams. His current engagements include producing communications products for a $110 million, 72-country World Bank program.

Keith’s consulting projects have included sustainability communications and earned media for businesses, individuals, and other organizations as well as marketing programs for leading business schools. Earlier in his career, Keith led communications for a global business coalition advancing public health.

Beyond his own contributions, Keith brings additional talent to engagements as needed to pool expertise or scale programs.

The Acuity Project is based in Brooklyn and works worldwide.

Representative work

A global development institution

Turned dense program and financial material into an annual report that brought the results and human stories of a $110 million initiative across more than 70 countries to funders.

A sustainability initiative

Led messaging and media relations that earned coverage ranging from Bloomberg Businessweek to the Stanford Social Innovation Review.

A leading business school

Positioned and promoted a new online MBA program, driving enrollment in a crowded market.

Get in touch

Want to talk about your next report, campaign, or story?

kdecie@theacuityproject.com

Based in Brooklyn, New York